Performance Marketing Consultant

Nur Arinah
Zainordin

Turning ad spend into measurable revenue growth.

Founder of Digital Funnel Solution. 10+ years driving growth for brands in publishing, e-commerce & education. Specialist in paid media, funnel strategy & brand positioning — serving clients in Malaysia and internationally.

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Arinah Zainordin speaking at an event
🎓
Glasgow Caledonian University, UK BA Business & Management
📜
Federation University, Australia Professional Certificate, New Media Marketing
🏆
Malaysia Website Awards 2018 Favourite Website Winner
10+
Years in
digital marketing
30×
Revenue growth
driven (IMAN Group)
3.85×
Average ROAS
managed (2026 YTD)
20+
Marketing team
members led

Proof of work

Campaign
Performance

Revenue Grown
30×
Grew IMAN Media Group's monthly revenue from RM10,000 (2018) to RM200,000–300,000 (2025) through integrated paid and organic campaigns across Meta, TikTok and Shopee.
Average ROAS — 2026 YTD
3.85×
Consistent returns across TikTok Ads, Facebook Ads and Shopee Ads managed simultaneously. Best single-platform ROAS: 7.49× on Shopee (February 2026).
Industry Specialisation
Publishing
Deep experience in book & media marketing — running performance campaigns for IMAN Publication Sdn. Bhd., one of Malaysia's leading Islamic publishing houses, across major platforms and marketplaces.
Ad Spend Managed
RM 780K
Total ad spend managed in 2025 alone, generating RM 3.6 million in revenue across Meta (Facebook & Instagram), TikTok Ads and Shopee Ads.
Multi-Platform
3 Platforms
Concurrent campaign management across Meta (Facebook & Instagram), TikTok Ads and Shopee Ads — with cross-platform budget allocation strategy.
Campaign data from live accounts managed for publishing and e-commerce clients, Jan–Apr 2026. Full performance reports available upon request.

Trusted by

Clients &
Brands

IMAN Publication logo IMAN Publication
PTS Media Group logo PTS Media Group
Pharmacy4U logo Pharmacy4U
Mya Clinic logo Mya Clinic
Mya Home Care logo Mya Home Care
Arabina Eco Tiny Homes logo Arabina Eco Tiny Homes
Fashrevo logo Fashrevo
Nurture The Label logo Nurture The Label

What I do

Areas of
Expertise

01
Paid Media Management
Meta Ads, TikTok Ads, Shopee Ads & Google Ads. Full campaign architecture, A/B testing, audience scaling and budget optimisation across multiple platforms simultaneously.
02
Revenue Funnel Strategy
End-to-end funnel design — from lead magnet to upsell. CRO, email sequences, landing page strategy and conversion optimisation for e-commerce and digital products.
03
Publishing & Book Marketing
Specialist experience in book and media marketing. 7+ years growing an Islamic publishing brand to 30× its original monthly revenue through integrated digital campaigns.
04
Brand Strategy
Brand positioning, visual identity direction and brand consistency across platforms. Experience across publishing, retail, healthcare, education and professional services.
05
Team Leadership
Led a 20-person marketing department spanning digital, advertising, communications and creative. SOP development, KPI setting and cross-functional project management.
06
Content & Copywriting
Ad copy, email newsletters, social media content and long-form marketing assets in English and Bahasa Malaysia — for Malaysian and international markets.

Career

Work
Experience

2023 — Present Digital Funnel Solution
Founder & Lead Consultant
  • Performance marketing consultancy serving publishing, fashion, healthcare and professional services clients
  • Meta Ads management, funnel strategy, brand positioning and creative direction for multiple clients simultaneously
  • Clients include IMAN Media Group, Pharmacy4U, Nurture The Label and Mya Clinic
Jan 2022 — Present IMAN Media Group Sdn. Bhd.
Head of Media & Branding
  • Designed and implemented strategic branding & marketing plans across IMAN Group's full portfolio
  • Grew monthly revenue from RM10,000 (2018) to RM200,000–300,000 (2025) — a 30× increase over 7 years
  • Led a 20-person marketing department spanning digital, advertising, communications and creative functions
  • Managed simultaneous campaigns across Meta, TikTok, Shopee and Google
Jan 2018 — Dec 2021 Iman Shoppe Bookstore Sdn. Bhd.
Head of Marketing
  • Deployed full-funnel marketing campaigns from ideation to execution across organic and paid channels
  • Led e-commerce team — won Favourite Website at Malaysia Website Awards 2018
  • Managed monthly, quarterly and annual marketing budgets for the full department
Jan 2017 — Dec 2017 Iman Interactive PLT
CEO & Co-Founder
  • Founded a digital marketing consultancy — clients included Hospital Pakar An-Nur and IMAN Media Group
  • Led strategy, client delivery and business development
Oct 2013 — Sept 2016 Imanshoppe Sdn. Bhd.
Chief Marketing Officer
  • Led growth hacking initiatives and managed the Sales & Marketing department
  • Developed and executed customer acquisition and retention strategies

Thought Leadership

Speaking &
Training

2024Malaysia Retail & E-Commerce Summit & Awards — Speaker
2022Content Writing Workshop — Beginner's Workshop, Speaker
2021Strategi Pemasaran Media Sosial — Pemuda GEMA
2020Instagram Marketing Workshop — IKRAM Muda
2020WordPress Training — IKRAM Kuala Lumpur
2019Social Media Training — IKRAM Negeri Sembilan
2015Social Media in Teaching — Lecturers of CFS, IIUM Petaling Jaya
2015Viral Marketing Seminar — IMAN Consultancy
2014Karnival Keusahawanan D'Puncak — UiTM Puncak Alam, Business Students
Let's work
together.
Website arinahz.com
Email arinahgetleads@gmail.com
Based in Malaysia
Available for Retainer · Project-based · Advisory
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