Let’s face it, we live in the world of fast-moving information and data. How many advertising or social media post that we see every day on our phones? Like, a lot.
Not to mention, e-commerce ad costs have tripled since early 2021, according to a study.
So how do we want to stand out from our competitors and also save the cost of our paid ads? Here’s how storytelling can be an amazing marketing tool for your business and grow your brand.
What is storytelling and how it can help your business?
I find this article from Referral Candy that summarize perfectly what is storytelling:
Like many marketing skills, being able to make great storytelling takes time and expertise. But trust me, it will be worth it.
Here are 3 reasons why you should invest your time (and money) in this particular skill:
1. People made purchase decision by emotion, not logical
Have you wondered why Apple’s latest iPhone 13 models are SOLD OUT on their first pre-order launch day?
This is because Apple’s founder, Steve Jobs is the mastermind of storytelling. Today, Apple continues Steve Jobs’ tradition of storytelling marketing.
You can see it in their presentation during Apple Event every year. The way they hook their audience and build suspense when introducing their latest products.
If you asked any of Apple’s ‘die-hard’ fans like me why we even bothered to line up at their store for 1-2 hours or wait until 12 AM when the pre-order is open, it’s hard to explain it in a logical sense.
2. Elevate Brand Loyalty
You know what’s harder than getting a new customer? Retaining them.
In marketing terms, we call it CLTV (Customer Lifetime-Value). Did you know that Starbucks estimates that the average lifetime value of their customer is $14,099?!
It’s basically one customer who has spent (and will spend) about $14,099 at Starbucks in their lifetime!
This is because Starbucks promotes a positive environment and experience in their customer journey. From there, it creates a positive emotion that influenced their customer’s perspective on their brand.
3. It’s just easier to remember
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou
It’s just how our brain is wired. We tend to remember stories than cold, hard facts.
For example; when our company, IMAN Publication did a product launch on Aiman Azlan’s latest book called ‘Unfollow The Flow’, we did a storytelling-style campaign based on a real-life story.
From this campaign, we have reached thousands of readers out there and reached our campaign goals.
You can watch it here:
Final thought.
You don’t need to be a scriptwriter or an author to be able to create fancy storytelling. No matter how boring or mediocre your product or service may seem, there’s always a story there. I do believe it’s just a matter of finding it. In summary, here are 3 reasons why you should invest your time (and money) in storytelling.
- People made purchase decision by emotion, not logical
- Elevate Brand Loyalty
- It’s easier to remember.
So, what’s your story?
I hope you find this article helpful.
My name is Arinah, based in Kuala Lumpur, Malaysia I’ve been involved in marketing since 2013 at IMAN Media Group Sdn. Bhd.
Throughout the years, I have collected many tips and errors along the way. I also lead a multi-talented team and help turn a start-up company (5 figures a month) into a hyper-growth company (7 figures a month) in less than 5 years.
Now, I want to share this journey with you.
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Hi, my name is Arinah. 